Brunei Darussalam, a small yet affluent nation in Southeast Asia, is gradually embracing digital transformation amid its oil-dependent economy. With initiatives like the Digital Economy Masterplan 2025 aiming to diversify into tech and services, Odoo—an open-source ERP platform integrating CRM, accounting, inventory, and more—offers a scalable solution for local businesses. This blog analyzes the Odoo ecosystem in Brunei as of September 2025, drawing from available data on market size, partners, client industries, partner activities, and service rates. While Brunei's market is nascent and data is sparse, Odoo's affordability positions it well for SMEs seeking efficiency.
The Emerging Market for Odoo in Brunei
Brunei's ERP adoption is limited compared to larger neighbors, with the tech sector contributing around 5% to GDP and focusing on diversification. Globally, Odoo holds about 15% of the ERP market for small and medium-sized businesses, with projections to reach 25%. In 2024, Odoo achieved $650 million in revenue with over 24,500 companies using it worldwide. Locally, Odoo stores declined 9% year-over-year in Q2 2025, indicating a small base affected by economic factors. However, eCommerce revenue is projected at US$202.65 million in 2025, where Odoo's integrations could drive growth.
Government support through the Brunei Economic Development Board (BEDB) encourages tech uptake, similar to regional grants, making Odoo attractive for cost-conscious SMEs. The broader ERP market is growing, with cloud ERP expected to reach USD 172.74 billion globally by 2029, though Brunei's share remains minimal. Odoo's global quarterly growth of 4.1% in Q2 2025 suggests potential for Brunei as digital adoption accelerates.
| Metric | Insight |
|---|---|
| Global Odoo SMB Market Share | ~15%, projected 25% |
| Brunei Odoo Stores Growth (Q2 2025 YoY) | -9% |
| Brunei eCommerce Revenue (2025) | US$202.65 million |
| Global Odoo Users | Over 24,500 companies |
| Global Cloud ERP Market (2029) | USD 172.74 billion |
This nascent market suits Odoo's modular, open-source model for gradual adoption in a compact economy.
Key Odoo Partners in Brunei
Odoo's official directory lists no certified partners for Brunei, but local and regional entities provide services. Key players include:
- AK Tech United Sdn Bhd (Ready Partner): Based in Bandar Seri Begawan, they specialize in Odoo ERP implementations. Contact: +673 8860299, bizdev@aktechunited.com.
- Dynamik Technologies Sdn Bhd (Gold Partner): Brunei's leading IT firm, offering Odoo-related digital solutions and infrastructure management.
- Macrofix: Provides end-to-end Odoo implementations for startups and established firms in Bandar Seri Begawan.
- ERP Developer / ERP Partner: Offers consultations, development, and demos, focusing on customization in areas like Bandar Seri Begawan, Kuala Belait, and Seria.
Businesses may rely on Malaysian or Singaporean partners for advanced needs due to the limited local network.
Primary Client Industries in Brunei
Data on Odoo clients in Brunei is limited, with Odoo's customer references showing few entries. Known users span key sectors aligning with Brunei's diversification efforts:
- Telecommunications: Unified National Networks Sdn Bhd uses Odoo for operations, inventory, and project management.
- Finance and Services: Potential in Islamic banking and advisory, with Odoo aiding CRM and accounting compliance.
- Logistics and General Business: Entities like DARUSSALAM PILOTAGE SERVICES SDN BHD for sales and invoicing; broader applications in retail and education.
Clients are primarily in telecom, finance, and services, leveraging Odoo for regulatory compliance and efficiency in a non-oil-focused economy. Globally, Odoo serves 17,938 companies, often in manufacturing and eCommerce, which could expand to Brunei.
What Partners Are Doing: Specializations and Services
Brunei's partners focus on basic to mid-level implementations given the market's size:
- AK Tech United Sdn Bhd: Delivers all-in-one ERP solutions, enhancing efficiency with CRM, eCommerce, and accounting integrations across industries.
- Dynamik Technologies Sdn Bhd: Specializes in IT infrastructure, extending to Odoo for digital transformation and citizen-centric solutions.
- Macrofix: Offers full implementations for retail, education, government, and logistics.
- ERP Developer / ERP Partner: Provides developer support, customizations, feasibility analyses, and demos to facilitate adoption.
Activities emphasize consultations, with regional partners handling complex migrations and AI integrations.
Hourly Rates for Odoo Services in Brunei
Brunei-specific rates are undocumented, so benchmarks draw from global and regional IT services. Local IT roles range from 14-39 BND/hour (~10-28 USD), but Odoo expertise often involves offshore or regional talent.
- Junior Developers: $20-40/hour
- Mid-Level: $40-70/hour
- Senior/Expert: $60-150/hour
- Consultants: $50-100/hour locally, higher for specialized services.
Fixed projects range $5,000-100,000 USD. Offshore options lower costs, but local partners ensure compliance.
Conclusion: Odoo's Potential in Brunei's Digital Landscape
Brunei's Odoo ecosystem is emerging, with a small market in telecom and services supported by partners like AK Tech United and Dynamik Technologies. Growth ties to digital initiatives, positioning Odoo as an affordable ERP for diversification. Challenges include limited data and expertise, but opportunities exist for SMEs. For adoption, consult local partners for tailored solutions. As Brunei advances digitally, Odoo's role may grow with increased awareness.