In the bustling tech and business hub of Southeast Asia, Singapore stands out as a fertile ground for enterprise resource planning (ERP) solutions. Among them, Odoo has carved a significant niche, offering an open-source, all-in-one platform that integrates CRM, accounting, inventory, eCommerce, and more. As Singapore pushes for digital transformation—backed by government initiatives like the SGD 1 billion (USD 724 million) allocation for SME digital adoption—Odoo’s affordability, scalability, and customization make it a go-to choice for businesses. This blog dives deep into the Odoo ecosystem in Singapore, covering market size, key partners, client industries, partner specializations, and hourly rates for services. Drawing from recent data and trends as of September 2025, we’ll unpack how Odoo is shaping business operations in the Lion City.
The Growing Market for Odoo in Singapore
Singapore’s ERP market is booming, with approximately 90% of businesses adopting such systems to enhance resource management and efficiency. While exact figures for Odoo’s market share in Singapore are elusive, globally, Odoo commands about 2.69% of the ERP market, with some analyses estimating it at around 15.5% in broader business software segments. In Singapore, Odoo’s appeal lies in its alignment with local needs, such as compliance with GST regulations and integration with platforms like Shopee for eCommerce growth.
Government support plays a pivotal role. The Enterprise Development Grant (EDG) funds up to 50% of Odoo implementation costs, making it accessible for SMEs, which constitute the majority of Singapore’s businesses. Odoo’s global revenue hit $650 million in 2024, with 11,000 customers, indicating strong momentum that spills into Singapore through events like the Singapore Business Show, where Odoo showcased scalable solutions for cross-regional operations. Analysts project continued growth, driven by Singapore’s emphasis on digitalization in sectors like logistics and manufacturing, positioning Odoo as a cost-effective alternative to giants like SAP or Oracle.
| Metric | Insight |
|---|---|
| Global ERP Market Share | 2.69% for Odoo |
| Estimated Broader Share | ~15.5% in business software |
| Singapore ERP Adoption | ~90% of businesses |
| Government Funding | Up to 50% via EDG for implementations |
| Odoo Global Revenue (2024) | $650 million |
This ecosystem is particularly vibrant for SMEs, where Odoo’s modular design allows for phased adoption without massive upfront costs.
Key Odoo Partners in Singapore
Odoo’s success in Singapore is bolstered by a network of certified partners, ranging from Gold to Silver levels, who handle implementation, customization, and support. The official Odoo partner directory lists several active players in the country. Here’s a breakdown of prominent ones:
- Alitec Pte Ltd (Gold Partner): Focuses on comprehensive ERP integrations for various business needs.
- Brainvire Infotech INC (Gold Partner): Provides premium Odoo ERP consulting and solutions, emphasizing customization for business empowerment.
- Sunarc Technologies (Gold Partner): With over 14 years of experience, they specialize in global Odoo development and maximization of organizational capabilities.
- Port Cities Singapore Pte. Ltd. (Silver Partner): Offers Odoo integration with eCommerce platforms, CRM, and payment gateways; strong in localization for Singaporean regulations.
- OMNISOFT TECHNOLOGIES Pte. Ltd. (Silver Partner): Delivers tailored IT and ERP services to streamline operations.
- Falinwa Singapore Pte. Ltd.: Experts in custom ERP functions for departmental management.
- Captivea Singapore: Certified for implementation and customization, supporting Asian companies with process management.
- SG-Soft Pte. Ltd.: Aligns solutions with local regulations and global best practices.
- Acsems: Specializes in ERP and CRM implementation and customization for operational streamlining.
- Macrofix: Supports diverse industries with Odoo implementations.
- SerpentCS: Asia Pacific-focused, offering EDG/PSG-supported services for efficiency.
- Shiv Technolabs: Top provider for Odoo development and customization.
When choosing a partner, factors like local market knowledge, certification, and industry expertise are crucial.
Primary Client Industries in Singapore
Odoo’s versatility attracts clients across sectors, particularly SMEs in Singapore’s trade-driven economy. Common industries include:
- Manufacturing and Supply Chain: Real-time tracking, inventory management, and forecasting for efficiency.
- eCommerce and Retail: Integrations with platforms like Shopee, handling sales, CRM, and point-of-sale.
- Finance and Services: Accounting, compliance with GST, and fundraising support.
- Healthcare and Construction: Custom solutions for operations and renovations.
- Food & Beverage, Energy, and Mining: Process management in processing and renewables.
- Education and Agriculture: Niche applications for inventory and CRM.
Partners like Port Cities serve Oil & Gas, Mining, and Food & Beverage, while others like Vinova and Softhealer cater to broad industries with successful implementations. Overall, clients are concentrated in logistics, retail, and manufacturing, leveraging Odoo for digital transformation.
What Partners Are Doing: Specializations and Services
Each partner brings unique strengths:
- Port Cities: Full implementations, system integrations (e.g., eCommerce, ERP migrations), and Singapore-specific localizations like GST compliance.
- Captivea: ERP customization, process management, and support for international businesses in Asia.
- Brainvire: Customized development, consulting, and solutions for latest tech integrations.
- Sunarc Technologies: Advanced development, focusing on global scalability.
- OMNISOFT: Tailored services for business streamlining.
- Falinwa: Custom ERP functions for departmental efficiency.
- SG-Soft: Regulatory-aligned implementations.
- Acsems: CRM and ERP customizations for operations.
- Macrofix: Industry-specific implementations in finance, healthcare, etc.
- SerpentCS: EDG-supported services across Asia Pacific.
- Shiv Technolabs: Design, development, and customization.
Many emphasize EDG grants, AI integrations, and seamless migrations from legacy systems.
Hourly Rates for Odoo Services in Singapore
Rates vary by expertise, location, and model (partner vs. freelancer). In Singapore, developer salaries average SGD 62,268 annually (~USD 45/hour based on 2,000 working hours), but service rates are higher.
- Junior Developers: $20-40/hour
- Mid-Level: $40-60/hour
- Senior/Expert: $60-80/hour or more
- Freelancers: $35-70/hour, often lower for offshore talent.
- Partners/Consultants: $50-150/hour, including customization and implementation; Singapore app devs range $25-60/hour overall.
Fixed projects can cost $5,000-$100,000, influenced by scope. Offshore options (e.g., India) reduce costs to $15-70/hour, but local partners ensure compliance.
Conclusion: Odoo’s Bright Future in Singapore
The Odoo ecosystem in Singapore is dynamic, fueled by government incentives, a robust partner network, and demand from SMEs in key industries like manufacturing and eCommerce. With market growth tied to digital adoption, Odoo offers a scalable, affordable path forward. Businesses should evaluate partners based on expertise and local insights to maximize ROI. As Singapore evolves into a smarter economy, Odoo’s role will only expand—watch for more integrations with AI and regional platforms in the coming years. If you’re considering Odoo, start with an EDG-eligible partner for a seamless rollout.